Choosing the Right Foundation
The structural integrity and visual appeal of your custom packaging rely heavily on the material stock you select. Different products require varying levels of protection, weight capacity, and surface finishes—ranging from lightweight retail folding cartons to heavy-duty shipping containers.
Popular Packaging Materials
C1S & C2S Cardstock
Coated One Side (C1S) or Coated Two Sides (C2S) paperboard provides a smooth, premium surface optimized for vibrant high-resolution color printing.
Natural Kraft Paper
An eco-friendly, unbleached brown stock known for its rustic texture, exceptional tear resistance, and sustainable brand appeal.
Corrugated Stock
Fluted inner layers bonded between linerboards, offering maximum structural strength for shipping mailers and heavy retail items.
Factors to Consider When Selecting Stock
- Product Weight: Heavier items require thicker caliper stocks or E-flute corrugated material to prevent sagging.
- Visual Finish: Smooth clay-coated white stocks work best for photographic artwork, while Kraft provides a natural minimalist look.
- Distribution Method: Retail shelf display boxes prioritize print finish, whereas subscription mailers prioritize shipping durability.